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Start by following Bill Veeck.
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“Baseball is almost the only orderly thing in a very unorderly world. If you get three strikes, even the best lawyer in the world can't get you off. ”
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“To give one can of beer to a thousand people is not nearly as much fun as to give 1,000 cans of beer to one guy. You give a thousand people a can of beer and each of them will drink it, smack his lips and go back to watching the game. You give 1,000 cans to one guy, and there is always the outside possibility that 50,000 people will talk about it.”
― Veeck As In Wreck: The Autobiography of Bill Veeck
― Veeck As In Wreck: The Autobiography of Bill Veeck
“The most beautiful thing in the world is a ballpark filled with people.”
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“I try not to kid myself. You know, I don't mind romancing someone else, but to fool yourself is pretty devastating and dangerous.”
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“It isn’t the high price of stars that is expensive; it’s the high price of mediocrity.”
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“When Bob Hope tells a joke, his audience enjoys it far more than if it were being told by a comedian of lesser stature, not simply because Hope tells a joke exceedingly well but because his audience expects him to be funny, wants him to be funny and is rather flattered that he is being funny for them.”
― The Hustler's Handbook
― The Hustler's Handbook
“Promotions are not without their drawbacks. For one thing, they cost money. That's deplorable. The cost itself, however, can become part of the promotion. There is something about the crisp, crackling sound of money being thrown away that brings the color back into the cheeks and brings back memories of those happy boyhood days down on the farm. Why, people will come from miles away just to see money being thrown away.
A hustler should always be scrupulous about having somebody else on hand to pick up the check.”
― The Hustler's Handbook
A hustler should always be scrupulous about having somebody else on hand to pick up the check.”
― The Hustler's Handbook
“Show business and politics, being run by practical, cigar-smoking businessmen, manufacture personalities on an assembly line. Baseball, fighting for its life, has been stifling them as fast as they appear.
What makes it so sad is that the athlete has a role in our society that reaches even beyond showmanship. The athlete is one of the last symbols of that superfluity of our society, the physical man. The average man finds that although the instincts of his primitive forebears may beat a tomtom in his blood, his own daily conflict has been reduced to the drive downtown, the paper work in the office, the return trip. The conflict is undefined, the enemy is indistinct, the battle remains permanently unsettled. He doesn't really know whether he has won or lost; there is only the vague feeling that he is somehow losing.”
― The Hustler's Handbook
What makes it so sad is that the athlete has a role in our society that reaches even beyond showmanship. The athlete is one of the last symbols of that superfluity of our society, the physical man. The average man finds that although the instincts of his primitive forebears may beat a tomtom in his blood, his own daily conflict has been reduced to the drive downtown, the paper work in the office, the return trip. The conflict is undefined, the enemy is indistinct, the battle remains permanently unsettled. He doesn't really know whether he has won or lost; there is only the vague feeling that he is somehow losing.”
― The Hustler's Handbook




