Stephen M. Kosslyn > Quotes

“Audience members will notice the most salient (because of its striking color, size, or other eye-catching characteristic) line first and interpret it as the most important.”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks

“Science depends on dialectic in which only when thesis and antithesis are developed can there be an ultimate synthesis.”
― Stephen M. Kosslyn, The Case for Mental Imagery

“Because values on a clock face increase in a clockwise direction, we expect greater quantities to be indicated by greater arcs in a clockwise direction”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks

“a candidate’s demonstrated capacity to think critically, communicate clearly, and solve complex problems is more important than their undergraduate major.”
― Stephen M. Kosslyn, Building the Intentional University: Minerva and the Future of Higher Education

“Mr. Magoo Rule: Text and graphics must be easily distinguished and recognized.”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks

“They should be more like what would have been sent by telegraph in days of old (when each word cost money) than prose.”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks

“However, bullets are a bit like salt—often essential to bring out the best, but distasteful if overdone.”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks

“For example, if you have a face on the right side of the slide looking off to the right, the viewers will have a tendency to do the same—and thus be looking off-screen, rather than where you want them to focus when the next slide appears.”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks

“Think about science fiction movies with lots of special effects: If you notice that special effects are special effects, they will fail.”
― Stephen M. Kosslyn, Better PowerPoint: Quick Fixes Based On How Your Audience Thinks