Sabri Suby > Quotes

“The buyers are the ones who read it. They are the ones who have all the burning questions, the ones who are looking for answers. The people who aren’t going to read your copy aren’t going to buy in any case.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“All day long, they go from putting out one fire to another, never having a chance to invest time working on the 4% that moves the money needle and propels their business forward.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Specificity is key.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“low-level activities that can easily be outsourced.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Here’s what you need to do: Educate your prospects so they know more about the process of solving their problem, and they’re empowered to make a better buying decision.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“I call these customers your Power 4%. Why? Because they have the power to make you filthy rich!”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Sally loves spending time reading stories and getting tips from other mums, and learning about parenthood in the Mothers of Melbourne Facebook group. It’s a much cherished pastime of hers. Her biggest frustration being a mother of two is simply that there is not enough hours in the day to do everything. When she’s in research mode, the first place she goes is Google on her iPad in the kitchen. She’s a frequent (kinda obsessive) visitor of mummy blogs like Rockin Mama and Mamavation. Her life-long dream is to start her own interior design business, so she can have a creative outlet and more ‘me time’. Last week when she was shopping at her local farmers market and browsing Instagram, an ad popped up with an invitation to download a new app for environmentally-friendly cleaning products’.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“It begins with a brilliantly-written headline that you could model for your own business, beginning with ‘What everybody ought to know about’. This is a great headline because it presupposes that everybody wants to know about the stock and bond business and also assumes there are things you don’t know. (Personally, I’d like to split test with the use of numbers – ‘The 11 things that everybody ought to know about…’) But this is where it gets really powerful.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Or how about those who don’t even know they’re thirsty to begin with – because this market is a whopping 60% of all people!”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Nine Questions To Define Your Dream Buyer”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Answerthepublic.com The next best thing to actually reading your customer’s mind is AnswerThePublic.com. This tool is one of the best-kept secrets in the sales and marketing industry,”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“In reality, 20% of activities bring in 80% of your company’s revenue.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“The mainstream way of ‘solving’ this problem is to target only the people most likely to buy your products and services. I’m going to show you why this approach is so misguided.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“For your message to stand out from the crowd and really win customers, you must go deeper. Much deeper. You need to uncover your customer’s deepest and most primal desires. You must delve into their fears, hopes, wishes, and dreams. This is the stuff they’re thinking but don’t tell anyone. You need to move beyond the obvious and work out how your audience thinks, feels, and acts. As Robert Collier said… ‘‘Enter the conversation already taking place in the customer’s mind’’.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Identify the 20% of customers who account for 80% of your sales volume and profits, and your Power 4% of customers. Using The Halo Strategy, identify what they struggle with. Organise your findings. Create your dream buyer customer.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“And once you’ve put together a list of these vitally important revenue-producing activities, it’s time to get to work and start automating and creating systems for just about everything else.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“The 80/20 rule demonstrates you can and should disregard 80% of your business activities. They should either be delegated or outsourced so you can focus on the top 20% that produce revenue.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“begins with a brilliantly-written headline that you could model for your own business, beginning with ‘What everybody ought to know about’.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“your next move is to create the most irresistible bait for your dream buyer.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“transaction takes places where, in the mind of the consumer, the value of the solution you’re selling outweighs the price you’re asking.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Data”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Test short and sweet subject lines against super long subject lines and see where you have the most success. But whatever you do, don’t get caught up in between, in the death zone.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“A good example of fear used to motivate people into taking action is the approach used by insurance companies. They call out their prospects’ deepest fears more than they do the benefits of getting covered.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“While that may be your ultimate goal, starting out with ‘selling’ in mind is the wrong approach.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“If you present information that reads like a public service announcement, you’re guaranteed to stand out from the crowd in a huge way.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“businesses never lift off is because of an obsession with ‘little chores’. Little chores are things that keep you busy but don’t make you any money… or even worse, lose you money.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“So, here’s the bottom line: Being busy is not the same as being productive. Our lives are full of distractions, and it’s hard to stay focussed when your world consists of hundreds of tiny tasks and millions of voices screaming for your attention.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“to offer your prospects incredible value, typically in the form of the solution to a problem they’re struggling with, without asking them to purchase anything in return.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“If you’re solely relying on free traffic, referrals, joint ventures, or other channels like these, then you don’t have a predictable and dependable way to grow your business.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

“Other great places to look are Facebook Groups and pages around your market and niche. These are goldmines for valuable information.”
― Sabri Suby, SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle