Joe Ricketts > Quotes

“Business was an act of creativity and courage. Other people didn’t seem to see it this way, but to me, business was where life came alive. Some people were alive but dead in spirit—merely functioning. To be alive alive, there had to be a creative challenge. Running a business made you work creatively to achieve, and then feel the joy of achievement. At”
― Joe Ricketts, The Harder You Work, the Luckier You Get: An Entrepreneur's Memoir

“Business is a creative activity, just like writing a novel or sculpting a statue. And it requires the same traits as other creative activities: imagination, self-discipline, and, often, courage.”
― Joe Ricketts, The Harder You Work, the Luckier You Get: An Entrepreneur's Memoir