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“As designers, we have a responsibility to remove inherent complexity from our interfaces, or else we ship that complexity to our users. This can result in confusion, frustration and a bad user experience. Where possible, designers and developers should handle complexity, while taking care not to over-simplify to the point of abstraction.”
Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services
“minimise choices when response time is critical to decrease decision time”
Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services
“A mental model is what we think we know about a system, especially about how it works.”
Jon Yablonski, Laws of UX: Using Psychology to Design Better Products & Services

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Laws of UX: Using Psychology to Design Better Products & Services Laws of UX
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