Kim Clark > Quotes

“If we are not intentionally conscious in our communications, we are likely to cause unintentional harm.”
― Kim Clark, The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t

“As communicators, we are complicit in the harm caused by performative communications, microaggressions, reinforcing stereotypes in our content, and contributing to damaging our brand’s reputation…. As conscious communicators, with an awareness of others’ experiences and a commitment to centering them, we are uniquely positioned to help build a truly people-centered workplace.”
― Kim Clark, The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t

“After the murder of George Floyd, more than 950 brands began posting black squares via social media. Intended to be symbols of online activism, most of these posts came with empty statements of solidarity and commitments where few followed through.”
― Kim Clark, The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t

“Traditional public relations, internal communications, and executive communications exist to reinforce the status quo…. [T]hat means force-fitting messaging, restricting what people know to control what we want them to feel, and limiting what they do. Becoming conscious communicators by applying a DEI lens to our work means expanding the topics, options, and actions our audience can experience — making room.”
― Kim Clark, The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t