Alex Hormozi > Quotes

“A focused fool can accomplish more than a distracted genius.”
― Alex Hormozi

“Main point: don’t be afraid of what other people think. If someone won’t speak at your funeral, you shouldn’t care about their opinion while you’re alive. Honor the few who believe in you by having courage.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“We want engaged leads: people who *show* interest in the stuff you sell.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“If you cannot explain something in simple terms, then you don’t understand it.” - Dr. Richard Feynman, Nobel Prize Winner in Physics”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“How do I know if they’re interested?” → Make them an offer.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“Sometimes, though, people want to know more about your offer before they buy. This is common for businesses that sell more expensive stuff. If that’s you, then you’ll often get more leads to engage by advertising with a lead magnet first.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve and who to solve it for Step 2: Figure out how to solve it Step 3: Figure out how to deliver it Step 4: Test what to name it Step 5: Make it easy to consume Step 6: Make it darn good Step 7: Make it easy for them to tell you they want more”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“Okay everyone. So here’s the ad account of a gym we just launched. Here are the ads we ran. This is how much we spent. We sent them to this page with this offer. You can see how many leads we got here. They got this many people scheduled. This many showed. This is how many they sold. This is how much the gym owner made. This is everything we did. If you want help setting something like this up, we’ll do the whole thing for free. And we only get paid off the sales you make. If that sounds fair, book a call.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t overthink it.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“You run a speed test that shows their website loads at 30% below the speed it should. You draw a clear line between where they should be and how much money they lose by being below standards.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“A person who pays with their time now is more likely to pay with their money later.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“3) One Step Of A Multi-Step Process.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“how getting leads actually works…you have to give people something they want.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“This is important because leads interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later. Think of it like salty pretzels at a bar. If somebody eats the pretzels, they’ll get thirsty and order a drink. The salty pretzels solve the narrow problem of hunger. They also reveal a thirst problem solved by a drink, which they can get, in exchange for money. The pretzels have a cost, but when done right, the drink revenue covers the cost of the pretzels and nets a profit.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“If they don't have what you want don't listen to what they say. There's no greater waste of time than justifying your actions to people who have a life you don't want.”
― Alex Hormozi

“Tienes que hacerlo accesible en sus teléfonos, en un ordenador y en múltiples formatos diferentes. Así, elegirán el que les resulte más fácil.”
― Alex Hormozi, Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes (Acquisition.com $100M Series)

“The more ways you measure, the more ways you can win.” Be consistent. Measure a lot. Adapt to feedback. Be a winner.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“The business that provides the most value wins. Period.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“Quack like a duck.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“El éxito de una persona en la vida, se mide por la cantidad de conversaciones incómodas que está dispuesta a mantener”
― Alex Hormozi

“You hook them up to your faster server and show their website loading at lightning speed. They get more customers from your faster load times. If they want to keep it, they need to keep paying you.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“narrowing down who sees our ad so we have the highest chance of getting the right type of people to respond.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“«Haz a la gente una oferta tan buena que se sientan estúpidos si responden que no» - Travis Jones”
― Alex Hormozi, Ofertas de 100 M$: Cómo hacer ofertas tan buenas que la gente se sienta estúpida si las rechaza

“So single serving, “fun sized,” etc. samples are great lead magnets. It’s how Costco sells more food than other stores–they give out samples!”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“You have no responsibility to live up to someone else's expectation of you.
Spend as little time as possible chasing other people's preferences instead of your own.”
― Alex Hormozi

“People don’t have shorter attention spans, they have higher standards.”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff

“Se trata de una oferta que tú presentas al mercado y que no puede compararse con ningún otro producto o servicio disponible, porque combina una promoción atractiva, una propuesta de valor inigualable, un precio superior y una garantía inmejorable con un modelo monetario (condiciones de pago) que te permite cobrar por conseguir nuevos clientes... eliminando para siempre la limitación de efectivo en el crecimiento del negocio.”
― Alex Hormozi, Ofertas de 100 M$: Cómo hacer ofertas tan buenas que la gente se sienta estúpida si las rechaza

“Seven Steps To Creating an Effective Lead Magnet”
― Alex Hormozi, $100M Leads: How to Get Strangers To Want To Buy Your Stuff