Dane Jensen > Quotes

“Ayelet Fishbach, a professor of behavioral science and marketing at the University of Chicago, demonstrated that, counterintuitively, people would invest more effort in a task when the task’s payout was uncertain. As she noted in an interview with The Atlantic: “It’s exciting when the stakes are not huge. We try to keep the stakes small enough so excitement doesn’t at any point turn into some terror.”
― Dane Jensen, The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution