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“If you design entirely based on intuition without ever gathering intel from a single human being who might at some point in their life come into contact with your business, I’m sorry, but you just aren’t a user experience designer.”1”
― Sarah Horton, A Web for Everyone: Designing Accessible User Experiences

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“Ability: Information about their ability (physical, cognitive, language) and any assistive technology (AT) they use. • Aptitude: Their current knowledge and ability to make inferences. • Attitude: Their motivation, emotion, risk tolerance, and persistence.”
― Sarah Horton, A Web for Everyone: Designing Accessible User Experiences

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