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“Great ideas aren’t found, they’re built.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“People are generally better persuaded by reasons which have come into their own mind than those from the minds of others.” — Pascal”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“Build the story they’ll tell themselves.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“When you know what someone wants, you know where the story starts.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“The narrower your focus, the broader your reach.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“Every idea has a story because every idea is a story.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“How we see drives what we do. [switch to “you”?]”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“You can’t change what people do until you change how they see. / To change what people do you have to change how they see.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“You can’t create change, only the conditions for it.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“We’re not rational, we’re rationalizing.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible
“Change comes from choice; choice comes from conflict.”
Tamsen Webster, Find Your Red Thread: Make Your Big Ideas Irresistible

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Say What They Can't Unhear: The 9 Principles of Lasting Change Say What They Can't Unhear
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Find Your Red Thread: Make Your Big Ideas Irresistible Find Your Red Thread
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