Mark Granovetter > Quotes

“Unlike most models of interpersonal networks, the one presented here is not meant primarily for application to small, face-to-face groups or to groups in confined institutional or organizational settings. Rather, it is meant for linkage of such small-scale levels with one another and with larger, more amorphous ones. This is why emphasis here has been placed more on weak ties than on strong. Weak ties are more likely to link members of different small groups than are strong ones, which tend to be concentrated within particular groups.
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The major implication intended by this paper is that the personal experience of individuals is closely bound up with larger-scale aspects of social structure, well beyond the purview or control of particular individuals.
Linkage of micro and macro levels is thus no luxury but of central importance to the development of sociological theory. Such linkage generates paradoxes: weak ties, often denounced as generative of alienation, are here seen as indispensable to individuals' opportunities and to their integration into communities; strong ties, breeding local cohesion, lead to overall fragmentation. Paradoxes are a welcome antidote to theories which explain everything all too neatly.”
― Mark Granovetter, The Strength of Weak Ties

“....when it comes to finding out about new jobs - or, for that matter, new information, or new ideas - "weak ties" are always more important than strong ties.”
― Mark Granovetter, Getting a Job: A Study of Contacts and Careers