Nancy Harhut > Quotes

“Because sometimes as marketers, we focus too much on what we want to say. It’s an understandable misstep. We honestly believe in what we’re promoting—be it a product, service, charity, membership, subscription, etc. As a result, we rush to tell people all the things we think are wonderful. We want them to have all the details—all the information that is important to us.”
― Nancy Harhut, Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses