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“When scientists ask whether they should blog, they are sometimes paralyzed: "Will I be wasting my time? Narcissistically navel-gazing? What might people say?" It is probably healthy to consider these questions when your reputation is on the line. On the other hand, the safest route is rarely a useful path for anyone who wants to make a difference. When it comes to blogging, researchers should balance skepticism with a clear-eyed assessment of the power and possibilities.”
― Escape from the Ivory Tower: A Guide to Making Your Science Matter
― Escape from the Ivory Tower: A Guide to Making Your Science Matter
“Stepping outside your comfort zone to reach out can have tremendous payoffs. Whether you are building your network of media contacts, writing an opinion piece for a newspaper or blog, arranging a meeting with your local Congressman, or engaged in a media blitz around your latest paper, you'll generate ripples that can lead to surprising and gratifying results.”
― Escape from the Ivory Tower: A Guide to Making Your Science Matter
― Escape from the Ivory Tower: A Guide to Making Your Science Matter




