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“A planner representing consumer opinions in the absence of an insightful client and talented creative people is unlikely to make any advertising any better.”
― Truth, Lies, and Advertising: The Art of Account Planning
― Truth, Lies, and Advertising: The Art of Account Planning
“The author and screenwriter William Goldman says that "the key to all story endings is to give the audience what it wants, but not in the way it expects.”
― Perfect Pitch: The Art of Selling Ideas and Winning New Business
― Perfect Pitch: The Art of Selling Ideas and Winning New Business
