Russell Brunson > Quotes

“Ultimately, the business that can spend the most to acquire a customer wins.” —Dan Kennedy”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

“One of the fundamental rules of marketing is that “a confused mind always says no.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“Pay attention the next time you’re scrolling to what hooks grab your attention. Why did you stop? Why did you click play? What did the hook say, and how did it make you feel? Answering these questions will help you to become amazing at developing hooks.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Offer: The hook gets your customers’ attention, the story creates desire, and the last step of every message, post, email, and video is the offer.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Wealth → marketing → sales funnels”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Social wasn’t about selling. It was about making friends. I changed my tactics, deleted all my posts that were trying to sell my products, and started serving, interacting, being entertaining, and having fun with my followers.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Association of Sales Executives revealed that 81 percent of all sales happens on or after the fifth contact. If you’re a small business owner and you’re only doing one or two follow-ups, imagine all the business you’re losing.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“This Hook, Story, Offer framework is the pattern that you’ll see over and over again in most ads and funnels online.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“If you change your bait, you’ll change your customer.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“The goal with this or any kind of business is not to lead with, “How can I sell my product?” Instead, you want to ask, “How can I serve people?”
― Russell Brunson, Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

“I realized that our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds.”
― Russell Brunson, Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

“Showing them that it didn’t just work for you, but it also worked for people just like them, is the key to getting them to believe in your framework.”
― Russell Brunson, Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

“The real power of the internet is the power of congregations.”
― Russell Brunson, Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“You have life experiences and talents that others don’t have that do give you an unfair advantage. By getting your process to work for others, you lose those unfair advantages and you have to adjust your process to make up for those shortcomings.”
― Russell Brunson, Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

“Here are the three things it will take to funnel hack social algorithms: Follow each of your Dream 100 and spend 10 minutes each day watching what they are doing. Write down the answers to these questions: What are they posting? How are they getting people to engage with what they post? What paid ads are they running? During these 10 minutes, try to comment, like, and engage with as many things they are doing each day as possible. Notice the pattern of what is working right now and model it for your posts (funnel hacking). This will give you a pulse on what is working in the market on that platform right now. It gives you the ability to see in real time what the algorithms are rewarding today.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel,” I replied calmly.”
― Russell Brunson, DotCom Secrets: The Underground Playbook for Growing Your Company Online

“I also watch what my Dream 100 are publishing because, in the future, I might be creating ads for these same people.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The core strategy to understand is that your dream customers have already been congregated by your Dream 100. If you focus on identifying them and marketing to them, your dream customers will start flowing into your funnels faster than by anything else you could do.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“In the HEALTH core market with a weight-loss submarket, I’d ask: “What other vehicles are people trying to use to get six-pack abs inside the weight loss submarket?” The answers to these questions would include: Keto diet, vegan diet, meatatarian diet, and bodybuilding.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“But if you’re struggling to identify all the niches within your submarket, just ask yourself this question: What other vehicles are people trying to use to (insert result they desire) with (insert your submarket here)?”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“When building your Dream 100 list, instead of identifying the national influencers or leaders in your niche, you need to identify your local influencers.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The offer doesn’t always mean asking people to buy something amazing, although this is my favorite type of offer.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“Start with your favorite social network and try to write down between 20 to 100 Dream 100 names for that network.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“With Secret #1, you identified your dream customer, and with Secret #2, you can locate where they’re hiding or congregating.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“In the WEALTH core market with a real estate submarket, I’d ask: “What other vehicles are people trying to use to make money inside the real estate submarket?” The answers to these questions would include: house flipping, short sales, and wholesaling.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“For example, if you know you want to make $100,000 per year, make sure you are focused on getting at least 10,000 people on your list (10,000 people x $1 per month x 12 months = $120,000). If you want to make $1 million per year, focus on getting 100,000 people on your list (100,000 people x $1 per month x 12 months = $1,200,000).”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“First, I subscribe to everything that my Dream 100 are publishing. If they’re on your Dream 100, they probably publish on at least one, if not many, different platforms.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“If I know the things that an individual member of my Dream 100 are saying to their followers, I can model the same language patterns in my messages.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“The offer could be as small as telling them if they “like this post” or “comment on my video” or “subscribe to my podcast” or “join my list,” you’ll give them a special thing in exchange.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

“I went to college for four years to get my degree, then I spent an additional four years at chiropractic college to become a chiropractor. In all that time, not once did they ever talk about how to actually get patients to come to my clinic.”
― Russell Brunson, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers