Thomas Kelley > Quotes

“The best way to get a good idea is to get a Lot of ideas. —LINUS PAULING”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“They overlook the possibility that brainstorming can be a skill, an art, more like playing the piano than tying your shoes.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“Good companies embrace a culture of mini-failures.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“We’re not big fans of focus groups. We don’t much care for traditional market research either. We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what we’re hoping to create.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“I don’t know about you, but I think nine out of ten college guys would agree: More cold beer in the same space is a genuine innovation.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“A Big Three auto executive in the 1930s once lamented, "It’s not that we build such bad cars; it’s that they are such lousy customers.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“Saccharin was discovered in 1879 when a research fellow at Johns Hopkins University found his bread extra sweet one night and figured that something from the lab must have followed him home. Incredibly, he set about to tasting nearly everything in his lab—and lived to find o-benzoic sulfimide—saccharin by any other name.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

“Good brainstorms are extremely visual. They include sketching, mind mapping, diagrams, and stick figures. You don’t have to be an artist to get your point across with a sketch or diagram.”
― Thomas Kelley, The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm