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“There is no such thing as closure for soldiers who have survived a war. They have an obligation, a sacred duty, to remember those who fell in battle beside them all their days and to bear witness to the insanity that is war.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“These times, indeed all times, demand national political leaders who know not only our history but the history of the world and its nations and peoples. We need leaders of principle, courage, character, wisdom, and discipline; and yet we seem trapped by a system of choosing our presidents that pushes those who possess those traits aside in favor of others who look good on television, are skilled at slandering and demonizing their opponents in a campaign, and are able to raise the hundreds of millions of dollars required to ensure election at any cost.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“There’s always one more thing you can do to influence any situation in your favor—and after that one more thing, and after that…. The more you do the more opportunities arise.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“There is no glory in war—only good men dying terrible deaths.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“No one starts a war—or rather, no one in his senses ought to do so—without first being clear in his mind what he intends to achieve by that war and how he intends to conduct it.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“From that visit I took away one lesson: Death is the price you pay for underestimating this tenacious enemy.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“In the American Civil War it was a matter of principle that a good officer rode his horse as little as possible. There were sound reasons for this. If you are riding and your soldiers are marching, how can you judge how tired they are, how thirsty, how heavy their packs weigh on their shoulders? I applied the same philosophy in Vietnam, where every battalion commander had his own command-and-control helicopter. Some commanders used their helicopter as their personal mount. I never believed in that. You had to get on the ground with your troops to see and hear what was happening. You have to soak up firsthand information for your instincts to operate accurately. Besides, it’s too easy to be crisp, cool, and detached at 1, 500 feet; too easy to demand the impossible of your troops; too easy to make mistakes that are fatal only to those souls far below in the mud, the blood, and the confusion.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“Never say no to yourself. Make the other guy say no.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“War is absolutely the last card any national leader should play, and only when every other alternative has been exhausted. If the hand was being played by an old soldier, a war veteran, I can assure you he would guard that war card to the bitter end and play it reluctantly and with the fear and trepidation of experience.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“In the words of Gen. Ulysses S. Grant: “There never was a time when, in my opinion, some way could not be found to prevent the drawing of the sword.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“May God bless and keep all soldiers, young and old, and may that same God open the eyes of all political leaders to the truth that most wars are a confession of failure—the failure of diplomacy and negotiation and common sense and, in most cases, of leadership.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“There’s never been a noble war except in the history books and propaganda movies. It’s a bloody, dirty, cruel, costly mistake in almost every case, as it was in this war that would end so badly. But the young soldiers can be and often are noble, selfless, and honorable. They don’t fight for a flag or a president or mom and apple pie. When it comes down to it they fight and die for each other, and that is reason enough for them, and for me.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“A good wife is far more precious than jewels. The heart of her husband trusts in her and he will have no lack of gain. She brings him good and not harm, all the days of her life.”
Harold G. Moore, We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam
“The most precious commodity with which the Army deals is the individual soldier who is the heart and soul of our combat forces.       —GENERAL J. LAWTON”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“The discipline that makes an effective leader begins in the home.”
Harold G. Moore, Hal Moore on Leadership: Winning When Outgunned and Outmanned
“Oh, my dear. My young wife. When the troops come home after the victory, and you do not see me, please look at the proud colors. You will see me there, and you will feel warm under the shadow of the bamboo tree.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“Fear comes, and once you recognize it and accept it, it passes just as fast as it comes, and you don’t really think about it anymore. You just do what you have to do, but you learn the real meaning of fear and life and death.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“If you seek to correct a subordinate’s overall behavior or performance, start by telling them what they do well, then tell them where they need to improve.”
Harold G. Moore, Hal Moore on Leadership: Winning When Outgunned and Outmanned
“We discovered in that depressing, hellish place, where death was our constant companion, that we loved each other. We killed for each other, we died for each other, and we wept for each other. And in time we came to love each other as brothers. In battle our world shrank to the man on our left and the man on our right and the enemy all around. We held each other’s lives in our hands and we learned to share our fears, our hopes, our dreams as readily as we shared what little else good came our way.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“Fewer things will impact a team’s morale than a leader who does not recognize their accomplishments and hard work.”
Harold G. Moore, Hal Moore on Leadership: Winning When Outgunned and Outmanned
“You cannot choose your battlefield, God does that for you; But you can plant a standard Where a standard never flew. —STEPHEN CRANE, “The Colors”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“I can't promise you that I will bring you all home alive. But this I swear, before you and before Almighty God, that when we go into battle, I will be the first to set foot on the field, and I will be the last to step off, and I will leave no one behind. Dead or alive, we will all come home together. So help me, God." ~ Lt Gen Hal Moore, (Ret) 'We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam”
Harold G Moore
“Their orders were to draw the newly arrived Americans into battle and search for the flaws in their thinking that would allow a Third World army of peasant soldiers who traveled by foot and fought at the distant end of a two-month-long supply line of porters not only to survive and persevere, but ultimately to prevail in the war—which was, for them, entering a new phase.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“There are two things a leader can do: he can either contaminate his environment (and his people) with his attitude and actions, or he can inspire confidence. A leader must be visible to the people he leads. He must be self-confident and always maintain a positive attitude. If a leader thinks he might lose in whatever crisis or situation; then he has already lost. He must exhibit a determination to prevail no matter what the odds or how difficult the situation. He must have and display the will to prevail by his actions, his words, his tone of voice, his appearance, his demeanor, his countenance, and the look in his eyes. He must never give off any hint or evidence that he is uncertain about a positive outcome.”
Harold G. Moore, Hal Moore on Leadership: Winning When Outgunned and Outmanned
“A commander in battle has three means of influencing the action: Fire support, now pouring down in torrents; his personal presence on the battlefield; and the use of his reserve.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“It’s a key responsibility of the leader, in any field of endeavor (athletic team, military, or business) to assure the successful continuity or ability of his organization to carry on should he die or become incapacitated. It’s his duty to plan for such a contingency out of loyalty to his people and, if in a business endeavor, loyalty to his customers and, clients.”
Harold G. Moore, Hal Moore on Leadership: Winning When Outgunned and Outmanned
“We discovered in that depressing, hellish place, where death was our constant companion, that we loved each other. We killed for each other, we died for each other, and we wept for each other. And in time we came to love each other as brothers.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“I can't promise you that I will bring you all home alive. But this I swear, before you and before Almighty God, that when we go into battle, I will be the first to set foot on the field, and I will be the last to step off, and I will leave no one behind. Dead or alive, we will all come home together. So help me, God.”
Harold G. Moore, We Were Soldiers Once... and Young: Ia Drang - The Battle that Changed the War in Vietnam
“It was the final act of a North Vietnamese soldier who was killed. Before he died he took a hand grenade and held it against the stock of his weapon. Then he had gotten on his knees and bent over double. If anybody tried to get his weapon they were going to activate that hand grenade. When I saw the dedication of those two Vietnamese with their hand grenades, I said to myself: We are up against an enemy who is going to make this a very long year.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam
“Nothing was wrong, except that nothing was wrong.”
Harold G. Moore, We Were Soldiers Once . . . and Young: Ia Drang-The Battle That Changed the War in Vietnam

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We Were Soldiers Once... and Young: Ia Drang - The Battle that Changed the War in Vietnam We Were Soldiers Once... and Young
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We Are Soldiers Still: A Journey Back to the Battlefields of Vietnam We Are Soldiers Still
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