Peter Bowerman > Quotes

“2) Asking For The Order Doesn’t Motivate People To Buy. What motivates people to buy is when they get that you “get” them—that you understand their world, and have shown how your product/service will impact their company in ways important to them. In most cases, the salesperson that wins the deal isn’t the one with the best product or lowest price, but the one who best articulates the customer’s point of view.”
― Peter Bowerman, The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less