Daniel Rosenberg > Quotes

“In a computer-to-human conversation, there is less surrounding context than in a natural language. So… our cognition fails us in this quiz, and the best we can do is guess. This is why careful conceptual grammar construction is the foundation of quality IxD.”
― Daniel Rosenberg, UX Magic

“Starting the design process focused on graphic design instead of interaction design is a common and costly amateur mistake. However, to deliver a professional quality experience, the execution stage must finish strong in this area. One of the economic advantages of conceptual model-based IxD is that, by the time high-fidelity mockup generation becomes appropriate, the foundation will be so stable that the graphic design work will require far fewer iterations.”
― Daniel Rosenberg, UX Magic

“NEVER start sketching screens and then try to reverse-engineer a CM from them. This is a rookie mistake that can get you ejected from the Jedi academy.”
― Daniel Rosenberg, UX Magic

“Of course, a first-time computer user cannot map what they see on a screen to a prior digital experience. However, their cognitive processing of any digital artifact will still be based on natural language. Linguistically associating physical-world metaphors to on-screen actions and objects allows them to participate in a human-to-computer interaction.”
― Daniel Rosenberg, UX Magic