Tony Magee > Quotes

“The hard part is discovering the name of the beer. We know how to brew good beer, but it is the name that animates the liquid and gives it a voice. The flavor comes afterward, to the consumer, and it must live up to their expectations, but first there is the name. If the beer really does speak, the label is the first sentence.”
― Tony Magee, So You Want to Start a Brewery?: The Lagunitas Story

“Ye faire consumer: know your brewer. Drink the work of people you personally relate to and have a reason to trust and want to support. Why not? You do become what you drink.”
― Tony Magee, So You Want to Start a Brewery?: The Lagunitas Story

“all good things come to an end, and sometimes that’s the way you know if they were good to begin with.”
― Tony Magee, So You Want to Start a Brewery?: The Lagunitas Story

“You and me, we are a dying breed, we have to look out for each other. You will build your brewery here. I will help you.”
― Tony Magee, So You Want to Start a Brewery?: The Lagunitas Story

“Coffee is my shepherd; I shall not doze. It maketh me to wake in green pastures. It leadeth me beyond the sleeping masses. It restoreth my brain, It leadeth in the paths of consciousness for it’s name sake. Yea, though I walk through the valley of the shadow of seep, I shall fear no artificial sweetener for thou art with me; thy cream and thy sugar they comfort me. Thou preparest a carafe for me in the presence of my ZZZ’s, Thou anointest my day with sunlight; My cup runneth over. Surely richness and flavor shall follow me all the days of my life; and I will dwell in the house of Cappusccino forever… Let us sip… or, whatever”
― Tony Magee, So You Want to Start a Brewery?: The Lagunitas Story