Roman Pichler > Quotes

“Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Trying to please everyone would not only be challenging but would also result in a feature-rich product that might not satisfy anyone. Note”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“every Scrum team needs a ScrumMaster.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Good fortune is what happens when opportunity meets with planning. Thomas Edison”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Do your products follow shared goals?”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“The product strategy describes how the long-term goal is attained; it includes the product’s value proposition, market, key features, and business goals. The product roadmap shows how the product strategy is put into action by stating specific releases with dates, goals, and features.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“product owners felt more confident, more able to influence, more visible, better organized, and better motivated in the new role”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“The product owner is a visionary who can envision the final product and communicate the vision.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“One individual should never be both ScrumMaster and product owner.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Most sprint planning meetings I have attended were fun. The ones that weren’t involved a poorly groomed product backlog. When the backlog isn’t groomed prior to the meeting, the product owner and team often try to carry out impromptu grooming activities, which consume valuable planning time and result in poor requirements and weak commitments. Plus, everyone is exhausted by the end of the meeting.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Most people do not listen with the intent to understand; they listen with the intent to reply”
― Roman Pichler, How to Lead in Product Management: Practices to Align Stakeholders, Guide Development Teams, and Create Value Together

“product road map should state for each version the projected launch date, the target customers and their needs, and the top three to five features.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Avoid a big-bang release—shipping”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“The Product Owner is the one and only person responsible for managing the Product Backlog”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Eliminating the right features requires a solid understanding of your target group and the problem your product solves—as well as a good portion of courage. It’s always easier to create a me-too product than to create something different. As Steve Jobs once said: “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Instead, a disruptive innovation typically solves a customer problem in a better, more convenient, or cheaper way than existing alternatives. A disruptive product also creates a new market by addressing nonconsumption: it attracts people who did not take advantage of similar products. But”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Starting with too many people causes products to be overly complex, making future product updates time-consuming and expensive.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“inspect and adapt.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“The product owner must have enough authority and the right level of management sponsorship”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“you give a mediocre idea to a great team, they will either fix it or throw it away and come up with something that works.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Plans are nothing; planning is everything,”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“software development is full of unknowns;”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“Scrum provides the means to work incrementally, to bring the product to life step by step,”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“focus on the next 6 to 12 months rather than predicting the next two to three years.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“An effective vision has four qualities: it is big, shared, inspiring, and concise.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Working with a product backlog does not mean that the Scrum team cannot create other helpful artifacts, including a summary of the various user roles, user story sequences to model workflows, diagrams to illustrate business rules, spreadsheets to capture complex calculations, user interface sketches, storyboards, user interface navigation diagrams, and user interface prototypes. These artifacts do not replace the product backlog but instead should elaborate and explain its content. And keep things simple. Only use artifacts that help the Scrum team move closer to a shippable product.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“The decision to go agile at Salesforce.com grew out of a desire to create shorter more predictable releases.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“The Product Owner plans, composes, distributes, and tracks work from his or her level down....”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series

“As the person in charge of the product, you should lead the strategy-validation work. Don’t shy away from difficult conversations, have the courage to make a decision if people can’t agree, and use data to test ideas and back up decisions, as I describe in the next section.”
― Roman Pichler, Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

“Customer needs and product attributes are at the heart of the vision and deserve close attention.”
― Roman Pichler, Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series