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“People will pay more for a faster route to their desired outcome, a higher chance of success and less effort or sacrifice for them.” This can be broken down into three questions: How can I get them their desired outcome faster? How can I increase their chances of success? How can I reduce their effort and sacrifice?”
― The One Sentence Marketing Course: 24 words to improve your marketing forever
― The One Sentence Marketing Course: 24 words to improve your marketing forever
