Paul Boag > Quotes

“As digital professionals we need to instigate a concerted campaign of education within our organizations.”
― Paul Boag, Digital Adaptation

“Without a concrete plan these goals were nothing more than wishful thinking.”
― Paul Boag, Digital Adaptation

“Richard Branson described it as nurturing “intrapreneurs”: “An employee who is given freedom and financial support to create new products, services and systems, who does not have to follow the company’s usual routines or protocols.”
― Paul Boag, Digital Adaptation

“If you wish to change your organization’s digital direction you need to be a maverick, willing to take risks and cause disruption.”
― Paul Boag, Digital Adaptation

“If you wish to foster a culture of innovation, your organization must celebrate ideas and allow failure.”
― Paul Boag, Digital Adaptation

“Success consists of going from failure to failure without loss of enthusiasm.”
― Paul Boag, Digital Adaptation

“Organizations don’t need a digital strategy, but rather an organizational strategy that includes digital.”
― Paul Boag, Digital Adaptation

“If users consistently complain about some aspect of your website, a key objective will be to fix that problem before moving on to new features.”
― Paul Boag, Digital Adaptation

“You may not be in direct competition with Twitter, Google, or even MailChimp, but users will expect the same ease of use that they have been given on those platforms.”
― Paul Boag

“Simply telling the organization that it needs to change won’t have any effect. We have to become change agents ourselves. We can’t change organizational culture on our own. It’s about pointing out risks, shining a light on organizational denial, overcoming resistance, and facilitating constructive discussions about change.” — Jonathan Kahn”
― Paul Boag, Digital Adaptation

“It is about understanding the user more intimately, and moving to a model where you develop products with the customer rather than for them.”
― Paul Boag, Digital Adaptation

“Digital does not work well in a world of departmental divisions. People need to sit together, work together, and solve problems together.”
― Paul Boag, Digital Adaptation