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“The golden ratio has been used in art and architecture for thousands of years. Also called the golden section, the golden ratio describes a ratio of elements, such as height to width. The ratio is approximately 0.618. In other words, the smaller segment (for example, the width) is to the larger segment (the height) as the larger segment is to the sum of both segments.”
Beth Tondreau, Layout Essentials: 100 Design Principles for Using Grids

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