Walter C. Langer > Quotes

“People will believe a big lie sooner than a little one, and if you repeat it frequently enough, people will sooner or later believe it.”
― Walter Langer

“His primary rules were: never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it.”
― Walter C. Langer, A Psychological Analysis of Adolf Hitler: His Life and Legend