David Hirsch > Quotes

“Reasoned persuasion is built on facts. Persuasion requires credibility. a) To be credible, trust must be earned. b) To earn trust, one must be truthful. c) To be truthful, facts must be presented. d) Trust also requires civility, and respect for other viewpoints. e) Credibility increases when argument is withheld until late in the proposition (the fifth element).”
― David Hirsch, The Tyranny of Public Discourse: Abraham Lincoln’s Six-Element Antidote for Meaningful and Persuasive Writing