Joe Waters > Quotes

“Coupons are in high demand, and consumers get them offline,”
― Joe Waters, Cause Marketing For Dummies

“Deferrers like being starstruck and rubbing elbows with people they know, admire, and respect.”
― Joe Waters, Cause Marketing For Dummies

“The Not Even Once ad campaign from the Montana Meth Project is a great example of successful fear marketing.”
― Joe Waters, Cause Marketing For Dummies

“The king’s messenger just doesn’t carry his seal; he, too, is finely dressed and well spoken.”
― Joe Waters, Cause Marketing For Dummies

“Other forms of marketing increase your visibility. Cause marketing enhances your favorability.”
― Joe Waters, Cause Marketing For Dummies

“Midas has donated $5 of every $34.95 oil change purchased to Make-A-Wish.”
― Joe Waters, Cause Marketing For Dummies

“Lights. Camera. Help. is an Austin-based nonprofit cofounded by David J. Neff, coauthor of The Future of Nonprofits”
― Joe Waters, Cause Marketing For Dummies

“Product (RED) highlights an important distinction about cause marketing,”
― Joe Waters, Cause Marketing For Dummies

“Have you experimented with location-based services like Foursquare, SCVNGR, or Facebook Places?”
― Joe Waters, Cause Marketing For Dummies

“3.2 billion coupons (and up 30 percent to $3.5 billion in value)”
― Joe Waters, Cause Marketing For Dummies

“Win their hearts first, and their heads will follow.”
― Joe Waters, Cause Marketing For Dummies

“Employees that are motivated to support the cause are more enthusiastic fundraisers.”
― Joe Waters, Cause Marketing For Dummies

“1 in 5 consumers will pay more for a cause-related product.”
― Joe Waters, Cause Marketing For Dummies

“a whopping 80 percent of consumers would switch to a brand that supports a cause when price and quality are equal.”
― Joe Waters, Cause Marketing For Dummies

“70 percent of Americans said they’re more likely to make a donation to a cause if an employee at the store at which they’re shopping recommends it.”
― Joe Waters, Cause Marketing For Dummies

“2010, coupon redemption was up another 5.3 percent to 2.5 billion”
― Joe Waters, Cause Marketing For Dummies

“Austin-based nonprofit Lights. Camera. Help, which worked with Groupon in late 2010, raised only $150.”
― Joe Waters, Cause Marketing For Dummies

“Once they see how easy it is to help you and how well you represent your cause and your supporters, they’ll be more inclined to do it again.”
― Joe Waters, Cause Marketing For Dummies

“Doing cause marketing and having a cause marketing program are two different things.”
― Joe Waters, Cause Marketing For Dummies

“the more storefronts a company has, the more money your cause is likely to raise.”
― Joe Waters, Cause Marketing For Dummies

“Defeat your shopper’s inclination to say no with a devastatingly disarming question.”
― Joe Waters, Cause Marketing For Dummies

“A cause will prompt 61 percent to try a product they’ve never heard of.”
― Joe Waters, Cause Marketing For Dummies

“If you’re a business, we’re talking causes introduced to you by customers, friends, and employees.”
― Joe Waters, Cause Marketing For Dummies

“2009, redemption of coupons that go through clearinghouses surged 23 percent”
― Joe Waters, Cause Marketing For Dummies

“Receiving proceeds from the sale of a controversial product or service can cost you more than you’ll raise”
― Joe Waters, Cause Marketing For Dummies

“The average Whole Foods shopper is affluent, educated, and sophisticated,”
― Joe Waters, Cause Marketing For Dummies

“Assets are like money in a marriage: You always wish you had some when the honeymoon is over.”
― Joe Waters, Cause Marketing For Dummies

“1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61 percent to try”
― Joe Waters, Cause Marketing For Dummies

“Cause marketing gives you a competitive edge that goes beyond product and price.”
― Joe Waters, Cause Marketing For Dummies

“As asset is only an asset when cause, company, and consumer agree that its of value.”
― Joe Waters, Cause Marketing For Dummies