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“Strategy therefore becomes the product of the firm’s incentives, structures, and patterns of behavior, not the other way around. Over time, a very large gap can emerge between emergent strategy and any top-down, directed strategy, causing the firm’s potential to stay unrealized. This may go unnoticed for some time, but will rapidly come to a head if the firm’s environment begins to evolve.6”
Steven Sinofsky, One Strategy: Organization, Planning, and Decision Making

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