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“In 1759, the great lexicographer Dr Samuel Johnson wrote: ‘Advertisements are now so numerous they are very negligently perused.’ An opinion many people express to this day, without realizing its centuries-old ancestry.”
― Winston Fletcher, Advertising: A Very Short Introduction
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Books by Winston Fletcher

Powers of Persuasion: The Inside Story of British Advertising Powers of Persuasion
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Creative People: How to Manage Them and Maximize Their Creativity Creative People
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The ad makers The ad makers
1 rating
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