Catherine Kaputa > Quotes

“If you don't brand yourself, other people will.
And I can guarantee you that they won't brand you in the way that you want to be branded.”
― Catherine Kaputa

“The way to become really wealthy is to start at the top and not at the bottom. Be an entrepreneur and not an employee.”
― Catherine Kaputa, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

“The yin is conventional wisdom wrapped in a positive thinking package: hard work, total dedication, and constant improvement in every aspect of your life are bound to bring you not only happiness but also the success you believe you deserve. Conventional wisdom is always wrong. Positive thinking might make you happy (the yin), and it is a terrific approach to life in general, but it won’t bring you success. To become successful, you need to focus on the yang.”
― Catherine Kaputa, You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success

“Smart people are often too smart to take advice from others.”
― Catherine Kaputa, You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success