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“Amateurs built the ark. Professionals built he Titanic.”
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“When pundits and strategists claim "attack ads work," they mean it in the most cynical of terms. As Ipsos Reid researcher Andrew Grenville told the Vancouver Sun: "Attacks ads can often work in the short term. They can give you a short boost. But they reduce the number of people who want to vote. They reduce participation in the democratic process. They poison the system.”
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