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“In 1982 the British Prime Minister and leader of the Conservative Party, Margaret Thatcher, hosted a seminar at 10 Downing Street for designers and their advocates. She subsequently ‘wrote’ an article for Design in which she stated: ‘The profit potential of product design and development is considerable. Designers themselves should be more aggressive in selling themselves to industry as wealth creators’ (Thatcher, quoted in Whitely 1991: 196). In 1983, the UK’s Design Council launched its ‘Design for Profit’ slogan. Its 1986 Profit by Design pamphlet echoed Thatcher’s views, starkly pointing out that, ‘the design process is a planning exercise to maximize sales and profits’ (Design Council, quoted in Whitely 1991: 196).”
― The Culture of Design
― The Culture of Design
