Danny Iny > Quotes

“failure is only failure if it happens in the last chapter. Otherwise, it’s a plot twist.”
― Danny Iny, The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

“in 2015 Ernst & Young professional services in the United Kingdom removed degree classification from its hiring criteria, citing a lack of evidence that university success correlated with job performance.”
― Danny Iny, Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach

“Never doubt that a small group of thoughtful, committed people can change the world; indeed, it’s the only thing that ever has.” -Margaret Mead”
― Danny Iny, Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth

“If someone offers you an amazing opportunity and you’re not sure you can do it, say yes - then learn how to do it later.” -Richard Branson”
― Danny Iny, Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth

“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”
― Danny Iny, Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach

“culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.”
― Danny Iny, Teach and Grow Rich: The Emerging Opportunity for Global Impact, Freedom, and Wealth

“There are only two reasons why anyone ever buys anything: They either want something that they don’t have, or they have something that they don’t want. Either way, it is only in rare cases that what we buy is actually the thing that we want; more often, we’re buying whatever we perceive to be the means that will accomplish our ends—like Harvard Business School professor Theodore Levitt’s famous line that “people don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!”
― Danny Iny, effortless

“This procedure of building the audience before developing the offer has profound implications to the operation and growth of your business.”
― Danny Iny, The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

“we’re only at the beginning of the sea change that the Audience Revolution is bringing to our economy.”
― Danny Iny, The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World

“onward, and upward!”
― Danny Iny, Teach and Grow Rich: The Emerging Opportunity for Global Impact, Freedom, and Wealth

“The current reality of information being sold for prices that only education can justify is unsustainable, and the market is going to split in two: low-priced information, and premium education. Companies and investors are already rushing to seize the opportunity of online education – but because of their need for scale, it remains out of their reach. The only way to do it properly is the piloting process described in this chapter, which is eminently suited for the solo entrepreneur who cares about making an income by making an impact.”
― Danny Iny, Teach and Grow Rich: The Emerging Opportunity for Global Impact, Freedom, and Wealth