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“Pricing power Ultimately, what drives stock returns over time is earnings. Not past earnings, but current and future earnings. Those earnings, in the simplest terms, are how much money a company actually makes by doing business. It is what’s left over for a company to keep after a product or service is sold and the expenses are paid. It’s the profit that gets put in the bank.”
Edward W. Ryan, The World's Simplest Stock Picking Strategy: How to make money investing in the companies in your life

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The World's Simplest Stock Picking Strategy: How to make money investing in the companies in your life The World's Simplest Stock Picking Strategy
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The World's Simplest Guide to the Stock Market: An introduction to companies, stocks, and making money from investing The World's Simplest Guide to the Stock Market
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The World's Simplest Guide to the Stock Market: An introduction to companies, stocks, and making money from investing The World's Simplest Guide to the Stock Market
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