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“Just as the examination of protein structures paved the way to genetic sequencing, the mass multigenerational examination of actions and results could introduce a model of behavioural sequencing. As gene sequencing yields a comprehensive map of human biology, researchers are increasingly able to target parts of the sequence and modify them in order to achieve a desired result. As patterns begin to emerge in the behavioural sequences, they too may be targeted. The ledger could be given a focus, shifting it from a system that not only tracks our behaviour but offers direction towards a desired result.”
Nick Foster and David Murphy (Google leaked internal video, 'The Selfish Ledger')
“Just as the examination of protein structures paved the way to genetic sequencing, the mass multigenerational examination of actions and results could introduce a model of behavioural sequencing. As gene sequencing yields a comprehensive map of human biology, researchers are increasingly able to target parts of the sequence and modify them in order to achieve a desired result. As patterns begin to emerge in the behavioural sequences, they too may be targeted the ledger could be given a focus, shifting it from a system that not only tracks our behaviour but offers direction towards a desired result.”
Nick Foster and David Murphy (Google leaked internal video, 'The Selfish Ledger')

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Nick Foster
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Could Should Might Don't: How We Think About the Future Could Should Might Don't
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