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“An idea can turn to dust or magic, depending on the talent that rubs against it.”
― William Bernbach

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“A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.”
― William Bernbach

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Books by William Bernbach

Ciao papa! Conversazioni con I padri della pubblicita

Ciao papa! Conversazioni con I padri della pubblicita
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A Technique for Producing Ideas

A Technique for Producing Ideas
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