Adam Judge > Quotes

“The gap between what you know and what you think you know is a dangerous place.”
― Adam Judge, The Little Black Book of Design

“Pigs don't look good in lipstick. Ever.”
― Adam Judge, The Little Black Book of Design

“Good, fast, or cheap - you can still only have two.”
― Adam Judge, The Little Black Book of Design

“As you wait for the other shoe to drop -- are you certain you're dealing with a biped?”
― Adam Judge, The Little Black Book of Design

“It might be smart, cool, and cutting edge -- but does it work the first time, easily?”
― Adam Judge, The Little Black Book of Design

“Listening says more than talking.”
― Adam Judge, The Little Black Book of Design

“The people paying the bills almost always will consider properly filled-out paperwork to be more 'successful' than a brilliantly conceived and executed idea. Plan accordingly.”
― Adam Judge, The Little Black Book of Design

“If you have to explain it, you've failed.”
― Adam Judge, The Little Black Book of Design