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“There are four steps to gaining ownership and intentionality over your personal identity and beliefs: Determining your objective function What is the purpose of my life? Determining your ideological tree How do I best fulfill that purpose? Determining your personal identity Who do I want to be? Determining your public identity How do I want others to think of me?”
Malcolm Collins, The Pragmatist’s Guide to Life: A Guide to Creating Your Own Answers to Life’s Biggest Questions
“When you rebuild yourself to be the type of person you want to be, there are two versions of you that must be constructed: The “you” that exists within your own mind The “you” that exists in the minds of other people”
Malcolm Collins, The Pragmatist’s Guide to Life: A Guide to Creating Your Own Answers to Life’s Biggest Questions
“attempting to write yourself as a protagonist in the life of someone else is psychotically narcissistic.”
Malcolm Collins, The Pragmatist’s Guide to Life: A Guide to Creating Your Own Answers to Life’s Biggest Questions
“There has been a recent rash of authors and individuals fudging evidence in an attempt to argue that women have a higher sex drive than men. We find it bizarre that someone would want to misrepresent data merely to assert that women are hornier than men. Do those concerned with this difference equate low sex drives with disempowerment? Are their missions to somehow prove that women are super frisky carried out in an effort to empower women? This would be odd, as the belief that women’s sex drives were higher than men’s sex drives used to be a mainstream opinion in Western society—during the Victorian period, an age in which women were clearly disempowered. At this time, women were seen as dominated by their sexuality as they were supposedly more irrational and sensitive—this was such a mainstream opinion that when Freud suggested a core drive behind female self-identity, he settled on a desire to have a penis, and that somehow seemed reasonable to people. (See Sex and Suffrage in Britain by Susan Kent for more information on this.)

If the data doesn’t suggest that women have a higher sex drive, and if arguing that women have a higher sex drive doesn’t serve an ideological agenda, why are people so dead set on this idea that women are just as keen on sex—if not more—as male counterparts?

In the abovementioned study, female variability in sex drive was found to be much greater than male variability. Hidden by the claim, “men have higher sex drives in general” is the fun reality that, in general, those with the very highest sex drives are women.

To put it simply, some studies show that while the average woman has a much lower sex drive than the average man, a woman with a high sex drive has a much higher sex drive than a man with a high sex drive. Perhaps women who exist in the outlier group on this spectrum become so incensed by the normalization of the idea that women have low sex drives they feel driven to twist the facts to argue that all women have higher sex drives than men. “If I feel this high sex drive,” we imagine them reasoning, “it must mean most women secretly feel this high sex drive as well, but are socialized to hide it—I just need the data to show this to the world so they don’t have to be ashamed anymore.”

We suppose we can understand this sentiment. It would be very hard to live in a world in which few people believe that someone like you exists and people always prefer to assume that everyone is secretly like them rather than think that they are atypical.”
Malcolm Collins, The Pragmatist's Guide to Sexuality
“The realms of dating, marriage, and sex are all marketplaces, and we are the products. Some may bristle at the idea of people as products on a marketplace, but this is an incredibly prevalent dynamic. Consider the labor marketplace, where people are also the product. Just as in the labor marketplace, one party makes an offer to another, and based on the terms of this offer, the other person can choose to accept it or walk. What makes the dating market so interesting is that the products we are marketing, selling, buying, and exchanging are essentially our identities and lives.

As with all marketplaces, every item in stock has a value, and that value is determined by its desirability. However, the desirability of a product isn’t a fixed thing—the desirability of umbrellas increases in areas where it is currently raining while the desirability of a specific drug may increase to a specific individual if it can cure an illness their child has, even if its wider desirability on the market has not changed.

In the world of dating, the two types of desirability we care about most are:
- Aggregate Desirability: What the average demand within an open marketplace would be for a relationship with a particular person.
- Individual Desirability: What the desirability of a relationship with an individual is from the perspective of a specific other individual.

Imagine you are at a fish market and deciding whether or not to buy a specific fish:
- Aggregate desirability = The fish’s market price that day
- Individual desirability = What you are willing to pay for the fish

Aggregate desirability is something our society enthusiastically emphasizes, with concepts like “leagues.” Whether these are revealed through crude statements like, “that guy's an 8,” or more politically correct comments such as, “I believe she may be out of your league,” there is a tacit acknowledgment by society that every individual has an aggregate value on the public dating market, and that value can be judged at a glance. When what we have to trade on the dating market is often ourselves, that means that on average, we are going to end up in relationships with people with an aggregate value roughly equal to our own (i.e., individuals “within our league”). Statistically speaking, leagues are a real phenomenon that affects dating patterns. Using data from dating websites, the University of Michigan found that when you sort online daters by desirability, they seem to know “their place.” People on online dating sites almost never send a message to someone less desirable than them, and on average they reach out to prospects only 25% more desirable than themselves.

The great thing about these markets is how often the average desirability of a person to others is wildly different than their desirability to you. This gives you the opportunity to play arbitrage with traits that other people don’t like, but you either like or don’t mind. For example, while society may prefer women who are not overweight, a specific individual within the marketplace may prefer obese women, or even more interestingly may have no preference. If a guy doesn’t care whether his partner is slim or obese, then he should specifically target obese women, as obesity lowers desirability on the open marketplace, but not from his perspective, giving him access to women who are of higher value to him than those he could secure within an open market.”
Malcolm Collins, The Pragmatist's Guide to Relationships
“Individual Desirability / Aggregate Desirability = Your Desirability Ratio

The higher a relationship’s Desirability Ratio, the more stable a relationship will be. If a relationship’s Desirability Ratio drops below one for either partner, the relationship becomes very likely to dissolve.

To put that in other words: When your partner is much more desirable to you than their “league” would suggest, and when this dynamic is mutual (i.e., each partner values the other more than society on average values that other partner), your relationship will be uniquely stable. However, if either partner values the other less than that person would be valued on an open market, the relationship becomes unstable.”
Malcolm Collins, The Pragmatist's Guide to Relationships
“The role of dominance and submission in human sexuality cannot be overstated. Our survey suggests that the majority (over 50%) of humans are very aroused by either acting out or witnessing dominance or submission. But it gets crazier than that: While 45% of women taking our survey said they found the naked male form to be very arousing and 48% said they found the sight of a penis to very arousing, a heftier 53% said they found their partner acting dominant in a sexual context to be very arousing. Dominance is literally more likely to be very arousing to the average female than naked men or penises. To say: “Dominance and submission are tied to human arousal patterns” is more of an understatement than saying: “Penises are tied to human arousal patterns.”

We have a delectable theory about what is going on here: If you look at all the emotional states that frequently get tied to arousal pathways, the vast majority of them seem to be proxies for behaviors that would have been associated with our pre-human ancestors’ and early humans’ dominance and submission displays. For example, things like humiliation, being taken advantage of, chains, being used, being useful, being constrained, a lack of freedom, being prey, and a lack of free will may all have been concepts and emotions important in early human submission displays.

We posit that most of the time when a human is turned on by a strange emotional concept—being bound for instance—their brain is just using that concept as a proxy for a pre-human submission display and lighting up the neural pathways associated with it, creating a situation in which it looks like a large number of random emotional states are turning humans on, when in reality they all boil down to just a fuzzy outline of dominance and submission. Heck, speaking of binding as a submission display, there were similar ritualized submission displays in the early middle ages, in which a vassal would present their hands clasped in front of their lord and allow the lord to hold their clasped hands in a way that rendered them unable to unclasp them (this submission display to one’s lord is where the symbolism of the Christian kneeling and hands together during prayer ritual comes from). We suspect the concept of binding and defenselessness have played important roles in human submission displays well into pre-history. Should all this be the case, why on earth have our brains been hardwired to bind (hehe) our recognition of dominance and submission displays to our sexual arousal systems?!?”
Malcolm Collins, The Pragmatist's Guide to Sexuality
“There has been a recent rash of authors and individuals fudging evidence in an attempt to argue that women have a higher sex drive than men. We find it bizarre that someone would want to misrepresent data merely to assert that women are hornier than men. Do those concerned with this difference equate low sex drives with disempowerment? Are their missions to somehow prove that women are super frisky carried out in an effort to empower women? This would be odd, as the belief that women’s sex drives were higher than men’s sex drives used to be a mainstream opinion in Western society—during the Victorian period, an age in which women were clearly disempowered. At this time, women were seen as dominated by their sexuality as they were supposedly more irrational and sensitive—this was such a mainstream opinion that when Freud suggested a core drive behind female self-identity, he settled on a desire to have a penis, and that somehow seemed reasonable to people. (See Sex and Suffrage in Britain by Susan Kent for more information on this.)

If the data doesn’t suggest that women have a higher sex drive, and if arguing that women have a higher sex drive doesn’t serve an ideological agenda, why are people so dead set on this idea that women are just as keen on sex—if not more—as male counterparts?

In the abovementioned study, female variability in sex drive was found to be much greater than male variability. Hidden by the claim, “men have higher sex drives in general” is the fun reality that, in general, those with the very highest sex drives are women.
We suppose we can understand this sentiment. It would be very hard to live in a world in which few people believe that someone like you exists and people always prefer to assume that everyone is secretly like them rather than think that they are atypical.”
Malcolm Collins
“People hate thinking systematically about how to optimize their relationships. It is normal to hear someone say: “I will just wait for something to happen naturally” when talking about one of the most important aspects of their life while genuinely believing that this approach has reasonable odds of success. Imagine if people said the same thing about their careers. It would sound truly bizarre for someone to expect a successful career to “just happen naturally” and yet it is entirely normalized to expect that good relationships will.

People pay tens of thousands of dollars to receive degrees in computer science, marketing, and neuroscience. They make tough sacrifices with the understanding that the skills and knowledge they build in these domains will dramatically affect their quality of life. Ironically, people spend very little time systematically examining mating strategies—despite the fact that a robust understanding of the subject can dramatically affect quality of life.

We will happily argue that your sexual and relationship skills matter more than your career skills. If you want to be wealthy, the fastest way to become so is to marry rich. Nothing makes happiness easier than a loving, supportive relationship, while one of the best ways to ensure you are never happy is to enter or fail to recognize and escape toxic relationships. If you want to change the world, a great partner can serve as a force multiplier. A draft horse can pull 8000 pounds, while two working together can pull 24,000 pounds. When you have a partner with whom you can synergize, you gain reach and speed that neither you nor your partner could muster individually.

Heck, even if you are the type of person to judge your self-worth by the number of people with whom you have slept, a solid grasp of mating strategies will help you more than a lifetime of hitting the gym (and we say this with full acknowledgment that hitting the gym absolutely helps). A great romantic relationship will even positively impact your health (a 2018 paper in Psychophysiology found that the presence of a partner in a room lowered participants’ blood pressure) and increase your lifespan (a 2019 paper in the journal Health Psychology showed individuals in happy marriages died young at a 20% lower rate). ”
Malcolm Collins

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