37 Signals > Quotes

“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly.”
― 37Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”
― 37Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Make each feature work hard to be implemented. Make each feature prove itself and show that it's a survivor. It's like "Fight Club". You should only consider features if they're willing to stand on the porch for three days waiting to be let in.

That's why you start with no. Every feature request that comes in to us — or from us — meets a no. We listen but don't act. The initial response is "not now". If a request for a feature keeps coming back, that's when we know it's time to take a deeper look. Then, and only then, do we start considering the feature for real.”
― 37 Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Your product has a voice — and it's talking to your customers 24 hours a day.”
― 37 Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Half, Not Half-Assed”
― 37signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application