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“Eat smarties. They make you smart.”
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“Here are some ideas on how to interview someone: Find out everything you can about the person online. Find out everything you can about his employer. Think of some questions to ask at the beginning to get it going—unthreatening ones like “Where did you grow up?” or “Where did you get that great shirt?” Think of some questions to ask if things suddenly slow down. These should be provocative and elicit more than yes or no answers. Save your most personal or threatening questions for last.”
― Writing to Persuade: How to Bring People Over to Your Side
― Writing to Persuade: How to Bring People Over to Your Side
