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“there simply is no way to describe the past without lying. Our memories are not like fiction. They are fiction.”
Jonah Lehrer
“We need to be willing to risk embarrassment, ask silly questions, surround ourselves with people who don't know what we're talking about. We need to leave behind the safety of our expertise.”
Jonah Lehrer, Imagine: How Creativity Works
“...new ideas are merely several old thoughts that occur at the exact same time.”
Jonah Lehrer, How We Decide
“Every brilliant experiment, like every great work of art, starts with an act of imagination. Unfortunately, our current culture subscribes to a very narrow definition of truth. If something can’t be quantified and calculated, then it can’t be true. Because this strict scientific approach has explained so much, we assume that it can explain everything. But every method, even the experimental method, has limits. Take the human mind. Scientists describe our brain in terms of its physical details; they say we are nothing but a loom of electrical cells and synaptic spaces. What science forgets is that this isn’t how we experience the world. (We feel like the ghost, not like the machine.) It is ironic but true: the one reality science cannot reduce is the only reality we will ever know. This is why we need art. By expressing our actual experience, the artist reminds us that our science is incomplete, that no map of matter will ever explain the immateriality of our consciousness.”
Jonah Lehrer, Proust Was a Neuroscientist
“How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The prefrontal cortex allows each of us to contemplate his or her own mind, a talent psychologists call metacognition. We know when we are angry; every emotional state comes with self-awareness attached, so that an individual can try to figure out why he's feeling what he's feeling. If the particular feeling makes no sense—if the amygdala is simply responding to a loss frame, for example—then it can be discounted. The prefrontal cortex can deliberately choose to ignore the emotional brain.”
Jonah Lehrer, How We Decide
“And so we keep on thinking, because the next thought might be the answer.”
Jonah Lehrer, Imagine: How Creativity Works
“Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true.”
Jonah Lehrer
“Even when alternative views are clearly wrong, being exposed to them still expands our creative potential. In a way, the power of dissent is the power of surprise. After hearing someone shout out an errant answer, we work to understand it, which causes us to reassess our initial assumptions and try out new perspectives. “Authentic dissent can be difficult, but it’s always invigorating,” [Charlan] Nemeth [a professor of psychology at the University of California at Berkeley] says. “It wakes us right up.”
Jonah Lehrer
“A lie told well is just as good as the truth.”
Jonah Lehrer, How We Decide
“The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.... [W]hen the composition of the group is right—enough people with different perspectives running into one another in unpredictable ways—the group dynamic will take care of itself. All these errant discussions add up. In fact, they may even be the most essential part of the creative process. Although such conversations will occasionally be unpleasant—not everyone is always in the mood for small talk or criticism—that doesn’t mean that they can be avoided. The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.”
Jonah Lehrer
“Like a work of art, we exceed our materials. Science needs art to frame the mystery, but art needs science so that not everything is a mystery. Neither truth alone is our solution, for our reality exists in plural”
Jonah Lehrer, Proust Was a Neuroscientist
“...the imagination is unleashed by constraints. You break out of the box by stepping into shackles.”
Jonah Lehrer, Imagine: How Creativity Works
“The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.”
Jonah Lehrer, Imagine: How Creativity Works
“Why is music capable of inflicting such pain? Because it works on our feelings directly. No ideas interfere with its emotions. This is why "all art aspires to the condition of music." The symphony gives us the thrill of uncertainty--the pleasurable anxiety of searching for a pattern--but without the risks of real life. When we listen to music, we are moved by an abstraction. We feel, but we don't know why.”
Jonah Lehrer, Proust Was a Neuroscientist
“Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.”
Jonah Lehrer, Imagine: How Creativity Works
“Harlow would later write, "If monkeys have taught us anything, it's that you've got to learn how to love before you learn how to live.”
Jonah Lehrer, How We Decide
“There is something scary about letting ourselves go. It means that we will screw up, that we will relinquish the possibility of perfection. It means that we will say things we didn’t mean to say and express feelings we can’t explain. It means that we will be onstage and not have complete control, that we won’t know what we’re going to play until we begin, until the bow is drawn across the strings. While this spontaneous method might be frightening, it’s also an extremely valuable source of creativity…the lesson about letting go is that we contain our own creativity. We are so worried about playing the wrong note or saying the wrong thing that we end up with nothing at all.”
Jonah Lehrer, Imagine: How Creativity Works
“Distance and difference are the secret tonic of creativity. When we get home, home is still the same. But something in our mind has been changed, and that changes everything.”
Jonah Lehrer
“To have a style is to be stuck.”
Jonah Lehrer from Milton Glaser, Proust Was a Neuroscientist
“Suffering through his classes, the young Igor steeped himself in angst. He would later describe his childhood as 'a period of waiting for the moment when I could send everyone and everything connected with it to hell.”
Jonah Lehrer, Proust Was a Neuroscientist
“People assume that they perceive reality as it is, that our senses accurately record the outside world. Yet the science suggests that, in important ways, people experience reality not as it is, but as they expect it to be.”
Jonah Lehrer
“It doesn't matter if people are playing jazz or writing poetry -- if they want to be successful, they need to learn how to persist and persevere, how to keep on working until the work is done. Woody Allen famously declared that "eighty percent of success is showing up." NOCCA (New Orleans Center for the Creative Arts) teaches kids how to show up again and again.”
Jonah Lehrer, Imagine: How Creativity Works
“Use your conscious mind to acquire all the information you need for making a decision. But don't try to analyze the information with your conscious mind. Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly going to be the best choice.”
Jonah Lehrer, How We Decide
“Knowledge can be a subtle curse. When we learn about the world, we also learn all the reasons why the world cannot be changed. We get used to our failures and imperfections. We become numb to the possibilities of something new”
Jonah Lehrer
“Science has discovered that, like any work of literature, the human genome is a text in need of commentary, for what Eliot said of poetry is also true of DNA: 'all meanings depend on the key of interpretation.' What makes us human, and what makes each of us his or her own human, is not simply the genes that we have buried into our base pairs, but how our cells, in dialogue with our environment, feed back to our DNA, changing the way we read ourselves. Life is a dialectic.”
Jonah Lehrer, Proust Was a Neuroscientist
“Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache of not being able to find the answer. We have worked hard, but we've hit the wall. We have no idea what to do next.”
Jonah Lehrer, Imagine: How Creativity Works
“We are the poem, his poem says, that emerges from the unity of the body and the mind. That fragile unity--this brief parenthesis of being--is all we have. Celebrate it.”
Jonah Lehrer, Proust Was a Neuroscientist
“The great ages did not perhaps produce much more talent than ours,' [T.S.] Eliot wrote. 'But less talent was wasted.”
Jonah Lehrer, Imagine: How Creativity Works
“...Why are corporations so fleeting?...Instead of imitating the freewheeling city, these businesses minimize the very interactions that lead to new ideas. They erect walls and establish hierarchies. They keep people from relaxing and having insights. They stifle conversations, discourage dissent, and suffocate social networks. Rather than maximizing employee creativity they become obsessed with minor efficiencies.”
Jonah Lehrer, Imagine: How Creativity Works
“While human nature largely determines how we hear the notes, it is nurture that lets us hear the music.”
Jonah Lehrer

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Jonah Lehrer
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Imagine: How Creativity Works Imagine
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Proust Was a Neuroscientist Proust Was a Neuroscientist
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