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“One could say that solutions are a special class of products, different from, for example, coffee or toasters, which are products that do not solve anything. But coffee, in fact, is the solution to the early-morning energy-beverage problem, and toasters are the solution to the controlled carbonization of bread problem. The trick is to define as a problem the part of life that your product alters; once you do that you can call your product a solution and you are in business.
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“When the product we buy or the politician we vote for or the dogma we embrace turns out to be, by any fair standard, unsatisfactory, we often do not get mad at those who sold us on them but at those who point out their inadequacy.
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