Becky Sheetz-Runkle > Quotes

“Leaders worth following inspire their people not just with clear direction, but with a unified purpose and passionate commitment to a cause:”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Small-business leaders need all the friends we can get. It’s much better business to develop loyal associates and friends, and even develop exclusive relationships, when possible, so the best performers won’t provide services or supplies to your competitors. Make enemies of them, and they’ll want to help your competitors. They’ll even be driven to do so.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“The secret of joy in work is contained in one word — excellence. To know how to do something well is to enjoy it.”
― Becky Sheetz-Runkle, Sun Tzu for Women: The Art of War for Winning in Business

“just as water retains no constant shape, so in warfare there are no constant conditions.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Identify and follow the trends in your industry. Don’t fight against the current of change. Instead, recognize these as an opportunity and seize the advantage.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“The small businesses that win do so by building strategic alliances, outmaneuvering the larger businesses, creating opportunities, outperforming, and by taking advantage of every opportunity within their grasp.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“honestly evaluating and understanding your weaknesses will you be positioned to overcome them.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“False assumptions are the self-perpetuating common plague of some small-business leaders.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“1. He will win who knows when to fight and when not to fight.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“I’ve seen many small businesses completely misunderstand their marketplace because they didn’t want to believe that their products or services were missing the mark, or they didn’t want to make the necessary investments for course corrections, or they simply didn’t offer the innovation or differentiation that they thought they did.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Moral law governs the leader’s character, shapes method and discipline, and impacts success.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“The Commander stands for the virtues of wisdom, sincerely, benevolence, courage, and strictness.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Small businesses need people who can act definitively and get things done.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Small-business creators need to be able to handle criticism, and they must be endowed with humility, curiosity, determination, and a willingness to try and to fail.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“20 percent that succeed take a different path than the one they started down—in some cases much different.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“If your people are unified and move together, they will be much more difficult to divide.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“If you can’t honestly assess where you’re strong and where you’re weak, any victory you achieve will be fleeting.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Always hold your beliefs about your business and its performance up against real-world data, and when the two are in conflict, pay attention.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“not everything is an “opportunity” if it doesn’t fit into your organization’s goals and objectives.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Attack him where he is unprepared, appear where you are not expected.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“Your company must have a real-world strategic plan that carefully considers the reality of your competitive marketplace. With that plan in place, each department within the organization should have a well-coordinated strategic plan and tactics to support the company’s über-goal. Everything you do should be designed to deploy and advance that strategy.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“The benevolent general maintains a healthy perspective that is larger than he is:”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

“When you execute a clear strike, you should do so with unabashed power and commitment.”
― Becky Sheetz-Runkle, The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu