David Hieatt > Quotes

“Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Sleep is the multiplier of energy.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“The most important brands in the world make you feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above just to make a profit: They have a purpose. Yes, we admire the product they make. But the thing we love the most about them is the change they are making.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Small budgets require brave ideas.”
― david hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Each day you’re given 86,400 seconds from the ‘Time Bank’. Everyone is given the same. There are no exceptions. Once you make your withdrawal, you’re free to spend it as you want. The ‘Time Bank’ won’t tell you how to spend it. Time poorly spent will not be replaced with more time. Time doesn’t do refunds.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Do one thing well. It's enough.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Rule No. 1. Make a great product. Rule No. 2. Don't forget rule No.1.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“99% of businesses fail for one reason. They never start.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Failure to commit is as bad as failure to start.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“WRITE YOUR BUSINESS PLAN ON A DOORMAT”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Tomorrow your reputation has to be made again.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Three factors must be present for meaningful organisational change to take place. These factors are:
D= Dissatisfaction with how things are now. V= Vision of what is possible.
F= First, concrete steps that can be taken
towards the vision.
If the product of these three factors is greater than R = Resistance then change is possible.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“The real badge of honour at work is not to work longer than anyone else, but to work smarter than anyone else.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“The only thing that matters is everything.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Great ideas often have no reference points.
We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“The job of the brand is to make that name
and that logo stand for something. To live its founding principles each day. To stay true.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“teams build a business. Culture builds the team.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Sane people quit”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Call your heroes. They have telephones too.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Hot passion is a bit like infatuation – it burns brightly, but fades quickly.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Average dies quicker than ever before. Digital doesn't mess around. It's binary.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Self-imposed insanely impossible deadlines often help.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Build a company you would never sell.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Life is complicated. Sport is simple.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Reputation takes decades to make. And can be lost in one tweet. Think about that before you press the send button.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“The best business models become role models for others.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.

“Cold passion’ is calm, considered and long lasting. Both the brain and the heart are working together. Emotions have been taken
out of decision-making. And decisions are given time, looked at from all angles. Cold passion is much more effective at getting results.”
― David Hieatt, Do Purpose: Why brands with a purpose do better and matter more.