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“As a general rule, businesses ought to aim to post on Facebook one or two times a day, five times or more per day on Twitter, and once a day on LinkedIn and Instagram.”
Calvin Kennedy, Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
“There are 974 million users on Twitter; however, only 241 million people log on once a month.”
Calvin Kennedy, Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
“However, statistics reported by CNN suggests a majority of the people who are logging onto Twitter are seeking information and not entertainment, which means businesses can easily attract the attention of potential customers or clients looking for more information.”
Calvin Kennedy, Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
“Well, Instagram has over half a million active users every month.”
Calvin Kennedy, Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success
“People search YouTube for entertainment and educational purposes. This means businesses can easily get in front of their audience with a simple YouTube channel or some videos that demonstrate how to use their products, or what their services can do for their clients.”
Calvin Kennedy, Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success

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Social Media: The Art of Marketing on YouTube, Facebook, Twitter, and Instagram for Success Social Media
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