Ramsay Adams > Quotes

“Everything we do starts with a sonic strategy,” he explains. “We need to deeply understand the client’s brand objectives, the experience objectives and experience challenges. We also need to know exactly who the audience is and their expectations for the experience. We also research the cultural context for the project – what relevant trends do we see in culture that might inspire our work? Then we present all this back to the client for discussion and set a plan.”
― Ramsay Adams, Music Supervision: Selecting Music for Movies, TV, Games & New Media