Malcolm Upton > Quotes

“Your business is your primary source of income. You can’t pay your car payment with page views or buy groceries with likes or cover your house payment with gross rating points. In the end, for an owner/operated businesses like yours–if it doesn’t make a profit, it isn’t worth anything.”
― Malcolm Upton, Silver Bullet Marketing: The 11 Essential Elements Of A Money Making Marketing Machine They Don't Teach In School

“I know–marketing is an expense on the balance sheet–but you can’t afford to think of it as a cost–it must be treated as an investment and as such you must identify the return you are getting on that investment, and that marketing investment needs to be returning more than a dollar for every dollar you put in.”
― Malcolm Upton, Silver Bullet Marketing: The 11 Essential Elements Of A Money Making Marketing Machine They Don't Teach In School