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“If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.”
George Lois
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
George Lois
“Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.”
George Lois
“If you don't burn out at the end of each day, you're a bum.”
George Lois
“Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…”
George Lois

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George Lois: On His Creation of the Big Idea George Lois
41 ratings
What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!) What's the Big Idea?
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George Lois: The Esquire Covers George Lois
21 ratings