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“The consumer sees small play as a lack of conviction, boldness as a sign of success.”
Dheeraj Sinha, India Reloaded
“The options are clear—you can either get trapped into diversity, or you can tap into diversity to build ideas of scale.”
Dheeraj Sinha, India Reloaded
“How can people whose basic needs are yet to be met be worried about larger issues such as corruption or social respect?”
Dheeraj Sinha, India Reloaded
“confetti-world,”
Dheeraj Sinha, India Reloaded

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India Reloaded: Inside India’s Resurgent Consumer Market India Reloaded
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Consumer India: Inside the Indian Mind and Wallet Consumer India
19 ratings
India Reloaded: Inside India’s Resurgent Consumer Market India Reloaded
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