Geoffrey Klein > Quotes

“It is not so much that you can take someone’s attention - but rather you must present content to attract the audience in order for them to give you their attention.”
― Geoffrey Klein, The Content Beast: Create Story-Driven Content To Connect With Your Audience

“Without being able to capture someone’s attention, you have no shot at engaging with them.”
― Geoffrey Klein, The Content Beast: Create Story-Driven Content To Connect With Your Audience

“The primary objective when feeding the Content Beast is to garner enough attention and provide enough value that the audience connects with your message and then takes action – the action you want them to take to be closer to engaging with your product or service.”
― Geoffrey Klein, The Content Beast: Create Story-Driven Content To Connect With Your Audience